It was to St. Simon Stock that Our Blessed Mother gave the Scapular promise in 1251, saying, "Whosoever dies wearing this Scapular shall not suffer eternal fire."
One of the great mysteries of our time is that the majority of Catholics either ignore, or have entirely forgotten this Heavenly promise of the Blessed Virgin Mary. Our Lady further says: "Wear the Scapular devoutly and perseveringly. It is My garment. To be clothed in it means you are continually thinking of Me, and I in turn, am always thinking of you and helping you to secure eternal life."
St. Claude de la Colombiere, the renowned Jesuit and spiritual director of St. Margaret Mary, says "Because all the forms of our love for the Blessed Virgin and all its various modes of expression cannot be equally pleasing to Her, and therefore do not assist us in the same degree to reach Heaven, I say, without a moment's hesitation, that the BROWN SCAPULAR IS THE MOST FAVORED OF ALL!" He adds, "No devotion has been confirmed by more numerous authentic miracles than the Brown Scapular."
OUR LADY APPEARS TO ST SIMON STOCK
In the year 1241, the Baron de Grey of England was returning from the Crusades in Palestine: he brought back with him a group of religious from the holy mountain of Carmel. Upon arrival, the baron generously presented the monks with a manor house in the town of Aylesford. Ten years later, in the very place, there occurred the now famous apparition of Our Lady to St.
Simon Stock. As the Holy Virgin handed St. Simon the Brown Woolen Scapular she spoke these words: "This shall be the privilege for you and all Carmelites, that anyone dying in this habit shall not suffer eternal fire." In time, the Church extended this magnificent privilege to all the laity who are willing to be invested in the Brown Scapular of the Carmelites, and who perpetually wear it.
VIA THE CARMELITES: Carmelites see in the Virgin Mary, Mother of God and archetype of the Church, the perfect image of all that they want and hope to be. For this reason, Carmelites have always thought of Mary as the Patron of the Order, its Mother and Splendour; she is constantly before their eyes and in their hearts as "the Virgin Most Pure." Looking to her, and living in spiritual intimacy with her, we learn to stand before God, and with one another, as the Lord's brothers. Mary lives among us, as mother and sister, attentive to our needs; along with us she waits and hopes, suffers and rejoices. The scapular is a sign of Mary's permanent and constant motherly love for Carmelite brothers and sisters. By their devotion to the scapular, faithful to a tradition in the Order, especially since the 16th century, Carmelites express the loving closeness of Mary to the people of God; it is a sign of consecration to Mary, a means of uniting the faithful to the Order, and an effective and popular means of evangelisation.