Here is Hyundai's Response to your emails regarding the Blasphemous Ad:

Here is Hyundai's response: 

Hello and thank you for your feedback regarding Hyundai advertising.

Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled "Wedding" which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.

We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.

With appreciation,

Hyundai Motor America"

Some Hyundai advertising execs thought this would be cute: 

HYUNDAI WORLD CUP AD 

Synopsis: Procession enters singing the Agnus Dei. All types of stupidity and sacrilege follow. 

Not sure if the ad was done out of hate, sheer ignorance or a combination of both. Funny thing is that Hyundai must be proud of their work, because they feature it on their website. I imagine it won't last long, as the story is just starting to pick up steam. 

AD HYUNDAI NEWS/PROMO SITE 

For those who are so inclined, here's some contact info: 

Hyundai "contact us" web page. 

Hyundai Consumer Affairs email address: consumeraffairs@hmausa.com

Posted via email from deaconjohn's posterous